Company Profile

About Us

ACTION GROUP was established in 1980, has started as a traditional family-based company, supplying automotive spare-parts for the aftermarket.

OUR BEGINNING
源起

OUR PHILOSOPHY
元生理念

OUR SERVICE
服务

OUR PEOPLE
元生人

PROSPECT
展望

OUR
BEGINNING
源起

The word “YUAN SHENG” (“元生”) symbolizes a new beginning, energetic, career development rises like the rising sun. ACTION means “action” in English, which emphasizes executive exercise to achieve the goal of creating a better life.

Since the company establishment in 1980, with the expansion of company operation, we are growing step by step, constantly seeking new business opportunities through expansion and diversification, and accumulate into a unique Action corporate culture.

From a traditional family-based auto spare parts dealer to a distributor and sole distributor for various reputable internationally renowned products, Action has continued to expand and consolidate its business, making Action Group has grown into a modern corporate group.

“元生”二字取自"一元复始，生生不息"，象征新的开始，朝气蓬勃，事业发展如旭日东升。ACTION在英文是“行动”的意思，即强调以执行力实践为明天创造更美好生活之目标。

元生自1980年创业至今，随着经营深度和广度的拓展，一步一脚印留下成长轨迹，不断与时并进，累积成独特的元生企业文化。

元生从传统汽车零件商发展到批发商、外国产品总代理，不断拓展和巩固，使元生集团成为现代化企业。

OUR
PHILOSOPHY
元生理念

The four fundamental values of our philosophy are SINCERITY, INNOVATION, PROGRESSIVENESS & SHARING.

元生四大精神：真诚、创新、进取、共荣。

SINCERITY 真诚

Sincerity is the norm of the moral character of Actionist, it emphasizes honesty and good personality, and attaches importance to "learning to be a person first, then learning to do things", to cultivate businessman with excellent values.

真诚是元生人道德品行的准则，强调诚正信实，重视“先学做人，后学做事”，以培养具有优良价值观的企业人。

INNOVATION 创新

Innovation is the essence of a corporate and a crucial element to maintain the competitiveness of corporate. We encourage colleagues to be innovative and focus on making good use of resources, improving work performance and creating value.

创新是企业的精髓，更是维持企业竞争力的重要元素。元生鼓励同仁创新，专注于善用资源，提升绩效，创造价值。

PROGRESSIVENESS 进取

We advocate the spirit of pursuing excellence. No matter in terms of concept, professional knowledge and technology, we are constantly improving ourselves, seek truth from facts, and devote to improving productivity, product quality and service quality, and establishing the foundation for the sustainable operation of the corporate.

元生倡导追求卓越的精神。无论在观念、专业知识、技术上，不断提升自己，事实求是，致力于提高生产力、产品品质与服务素质，奠定企业永续经营之根基。

SHARING 共荣

Sharing is the basic goal of life. We firmly believe that no one can be alone. Only by co-existing, sharing and mutual benefit can maintain a harmonious and long-lasting cooperative relationship.

共荣是元生处世的基本目标。元生坚信没有人能够独善其身，只有共存共荣，互惠互利，才能维持和谐及持久的合作关系。

TOGETHER WE CREATE A BETTER LIFE
与你共创美好生活

Uphold the philosophy of creating a better life, work together, pursue excellence, promote the value of positive and proactive life, improve the quality of life of individuals and families, adhere to excellent corporate models, and then create prosperity for the society and the country.

秉持创造美好生活之理念，同心协力，追求卓越，促进积极进取之人生价值，改善个人与家庭的生活素质，坚持优良企业典范，进而造就社会和国家的繁荣。

OUR
SERVICE
服务

OUR BUSINESS 经营范围

Our business scope has expanded from auto spare parts in the entrepreneurial period to transportation spare parts, auto maintenance products, engine oil, international trade and investment.

In response to the trend of globalization, diversification and specialization, ACTION’s business has developed from local to international, its import and export business covers Southeast Asia, Northeast Asia, Europe, Australia and other countries.

We are constantly innovating and seek changes, keep pace with the time in business development and management which stimulates unlimited potential to achieve the corporate vision.

元生企业经营的范畴，从创业时期的汽车零件扩大至交通配件、汽车养护品、机油、国际贸易与投资。

因应国际化、多元化及专业化趋势，元生的业务范围从本土发展至国际，进出口领域涵盖东南亚、东北亚、欧洲、澳洲等国家地区。

元生不断创新求变，在业务拓展或管理上与时俱进，宽广通达，激发无限潜力，逐步落实远景。

OUR BUSINESS NETWORK 行销网路

Our business covers all over Malaysia, Southeast Asia, and Northeast Asia, serving auto spare parts wholesalers, agents, etc.

ACTION and customers build a harmonious partnership based on mutual gain and trust.

ACTION emphasizes customer satisfaction, serves customers with a sincere attitude, and provides excellent products.

元生业务遍布全马、东南亚、东北亚，服务对象为批发商、零件代理等等。

元生与顾客之间建基于互惠互信，和谐融洽的伙伴关系。

元生强调顾客满意度，以诚恳的态度服务，提供优良产品。

OUR
PEOPLE
元生人

ACTION implements the corporate culture with excellent values, emphasizes decency and sustainable operation, and attaches importance to talent cultivation.

ACTION advocates full employee management, co-entrepreneurship, and attracts outstanding Actionist as shareholders to achieve the goal of sustainable operation.

ACTION also promotes public welfare through ACTION Foundation and carry out corporate social responsibility.

元生贯彻优良价值观的企业文化，强调正派和永续经营，重视人才培育。

元生倡导全员经营，共同创业，吸纳优秀元生人为股东，达致永续经营的目标。

元生也通过元生基金会推展公益事业，落实企业的社会责任。

PROSPECT
展望

In the field of business, ACTION has gradually expanded from the auto spare parts industry to auto maintenance products, engine oil, etc., and even created its own brand.

In marketing, in addition to the traditional market, ACTION has also expanded its business to international marketing network, allowing the development of online and offline business.

ACTION aspires to be a century-old corporate group through excellent corporate culture, talent cultivation and sustainable business operation.

在事业领域，元生从汽车零件业，逐步扩大到汽车养护品、机油等等，并且开创本身品牌。

在行销方面，元生除了传统市场，也家里国际行销网络、线上交易，让线上线下并行发展。

元生有志于通过优良的企业文化以及人才培育，永续经营，朝向百年企业。